Wikipedia Definition - A logo (is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
What is the importance of a logo?
Your logo is one of the first things your clients will see when they visit your company or view your business card or website, so an attractive logo design is essential for presenting the image of a professional company or organization.
Your logo is a visual representation of all that your company stands for. Has it become dated compared to your competition? Is there confusion among your customers about what you do or stand for? A good logo should communicate something about the nature of your business, product or service. So if this vital design component is out of step with your message and customers, it’s time to bring it up to date.
Point Graphics goes the extra mile! We pride ourselves on outstanding customer service. There are many reasons to use Point Graphics and below are just a few...
- After your logo is finalized, we will provide all necessary files for the web, printing...everything you may need for future projects.
- We provide after sale support, which means, if you have any questions or need any files that haven't already been provided, we will glady provide those to you or answer any questions you may have.
- We will also provide black and white files, upon request, to be used in ads, etc.
- We also PRINT! So, we know the process. We can provide any printing you may need OR we will happily work with your current printer to provide the necessary files they may need to finish the project for you.
BMP - normally used in Microsoft Windows
Wikipedia Definition - Windows & OS/2 bitmap - The BMP file format, sometimes called bitmap or DIB file format (for device-independent bitmap), is an image file format used to store bitmap digital images, especially on Microsoft Windows and OS/2 operating systems. The term bitmap comes from the computer programming terminology, meaning just a map of bits, a spatially mapped array of bits.
EPS - normally used for high resolution printing
Wikipedia Definition - Encapsulated PostScript, or EPS, is a DSC-conforming PostScript document with additional restrictions intended to make EPS files usable as a graphics file format.
JPG - can be used for printing or the web
Wikipedia Definition - JPEG is a commonly used method of compression for photographic images. The name JPEG stands for Joint Photographic Experts Group, the name of the committee that created the standard.
PDF
Wikipedia Definition - The Portable Document Format (PDF) is the file format created by Adobe Systems in 1993 for document exchange. PDF is a fixed-layout format used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system.